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Let's get your pup's tail wagging!
  • An icon of a strong arm to show the tough stitching for longer-lasting dog toys

    Interlocking webbed rope design for extra strength

  • An icon of a rope to signify Wag Box premium rope toys

    Shock absorbing technology to cushion your pups tugging

  • Non-toxic materials and food grade dyes to keep your pup safe

  • 100% NZ owned small biz 'cause even pups like to support local

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  • Sasha (Labrador, 3yrs)

    Your typical rough and tumble lab, Sasha is a medium chewer, loves tug-of-war and de-fluffing her toys. Wag Box plush toys last longer than average for Sasha, usually up to 6 months of play, while rope toys have yet to be retired. Check out the score Sasha gives each of our toys on our product pages!

  • Raphy (Kelpie, 5yrs)

    Raphy is what we call a super chewer! Wag Box plush toys provide a de-fluffing party within 1-2 months of play, (a 100-200% increase from his normal plushies!), while rope toys are still going strong months after regular use. Check out the score Raphy gives each of our toys on our product pages!

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Quality and durability are SO important

Our toys are designed with dogs of all play styles in mind.

Showcasing heavy-duty features including premium materials for our plushies, and interlocking webbed rope and premium shock absorbing technology for rope toys!

You can rest assured that you're getting a high-quality toy that will work out a better investment for Waggers (that's you!) in the long run.

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Caitlin (left) and Emma (right), the founders of Wag Box playing with dogs Sasha and Raphy with rope dog toys

Behind the brand

Wag Box is the Kiwi company bringing durable dog toys that get your pup’s tail wagging! With your dog front of mind, our products are designed to be safe and durable, and provide an enriching play experience for you and your fur baby to bond over.

Our Story

Shop wag-tastic dog toys!

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